Many hotels want to handle MICE requests more efficiently – but don’t know where to begin. This article explains why the biggest improvement doesn’t come from a ready-made tool, but from a deep understanding of your current workflows. We also show how martec helps visualize processes, uncover bottlenecks, and build tailored digital solutions – made for your hotel, not the market.
1. Plenty of problems – but no clear starting point
MICE business is valuable, but often chaotic:
Requests come in via email, tasks are passed between departments, and every reply takes time. The result:
Too many manual steps
No clear structure
Everyone works a bit differently
New team members struggle to understand the system
Most hotels know that their process isn’t ideal – but can’t say exactly where the issues lie.
2. You can’t automate what you don’t understand
Buying a ready-made tool without understanding your workflows doesn’t solve the problem – it adds new ones.
That’s why real optimization starts by answering one question: How do we currently work?Concretely:
What happens from request to confirmation?
What systems and formats are used?
Where are the delays and double work?
Where is information lost?
💡 This is where martec comes in. We work with your team to map out your processes – clearly, neutrally, and in detail. You get visibility instead of assumptions.
3. Every hotel is different – so is the solution
MICE workflows are never the same. Some teams use Excel. Others rely on printed emails.
A generic tool doesn’t fit that reality – and often adds friction.Our philosophy: The solution must fit the process, not the other way around.That’s why we build:
Custom mini-tools, dashboards, or automations
Based on your real-life processes
With low disruption and high value
💡 martec doesn’t sell a one-size-fits-all product. We build exactly what helps – tailored to your systems, people, and needs.
4. Visibility means control
Once you make your process visible, something powerful happens: You gain clarity to act.You’ll see:
Where time is wasted
Which steps are truly essential
What can be simplified or automated
Where small changes create big impact
💡 martec makes visible what usually stays buried in inboxes, notes, and hallway conversations.