Before martec automates workflows or develops custom tools, we first need to understand one thing: How do things work today? The Discovery Week is the first structured step in every collaboration. It helps visualize current processes, identify bottlenecks, and discover real improvement potential. This article explains how the week works – and why it’s the foundation of successful MICE optimization.
Schedule and Structure
Day 1: Kick-off & Goal Setting
We get to know your team and understand what you want to improve. Core questions:
What works well today?
Where are the challenges?
What would the ideal state look like?
💡 Goal: Shared understanding and clear expectations.
Day 2–3: Real-Life Process Analysis
We observe how your team actually works – no theory, just reality.
How do requests come in?
Who does what, when, and how?
What tools are used?
Where are delays, overlaps, or information gaps?
💡 Goal: Reveal how things really run – in everyday operations.
Day 4: Visualization & Feedback
We create a clean process map. Each step is clearly laid out. Then, together with the team, we review:
Does the map reflect reality?
Are there missing pieces?
Which steps are time-consuming or prone to errors?
💡 Goal: A shared process landscape as a foundation for improvement.
Day 5: Opportunity Mapping & Outlook
We highlight specific improvement potentials, prioritize actions, and propose first solution ideas – fully tailored to your hotel.💡 Goal: A clear, actionable roadmap – with optional implementation.
Conclusion
Discovery Week isn’t a theoretical workshop – it’s the starting point for real, measurable progress. It creates clarity, empowers your team, and lays the groundwork for digital tools that truly fit your workflows.With martec, you don’t start with guesswork – you start with structure.